FD6704 - CREATIVITY, INNOVATION AND NEW PRODUCT DEVELOPMENT (Syllabus) 2013-regulation Anna University

FD6704 - CREATIVITY, INNOVATION AND NEW PRODUCT DEVELOPMENT (Syllabus) 2013-regulation Anna University

FD6704

CREATIVITY, INNOVATION AND NEW PRODUCT DEVELOPMENT

 LPTC
3003

AIM:
To study the various issues related to Creativity, Innovation and New Product Development.

OBJECTIVE:
To impart the knowledge of various aspects of Creativity, Innovation and New Product Development

UNIT I

INTRODUCTION

9
The process of technological innovation - factors contributing to successful technological innovation - the need for creativity and innovation - creativity and problem solving - brain storming - different techniques

UNIT II

PROJECT SELECTION AND EVALUATION

9
Collection of ideas and purpose of project - Selection criteria - screening ideas for new products (evaluation techniques)


UNIT III

NEW PRODUCT PLANNING

9
Design of proto type - testing - quality standards - marketing research - introducing new products

UNIT IV

NEW PRODUCT DEVELOPMENT

9
Research and new product development - Patents - Patent search - Patent laws - International code for patents - Intellectual property rights (IPR).

UNIT V

MODEL PREPARATION & EVALUATION

9
Creative design - Model Preparation - Testing - Cost evaluation - Patent application

TOTAL : 45 PERIODS

TEXT BOOKS:
1. Twiss, Brian. “Managing Technological Innovation”, Pitman Publishing Ltd., 1992.
2. Watton, Harry B. “New Product Planning”, Prentice Hall Inc., 1992.

REFERENCES
1. Nystrom, Harry “Creativity and Innovation”, John Wiley & Sons, 1979.
2. Khandwalla, N. – “Fourth Eye (Excellence through Creativity) - Wheeler Publishing”, 1992.
3. I.P.R. Bulletins, TIFAC, New Delhi, 1997.
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