AI6002 - AGRICULTURAL BUSINESS MANAGEMENT (Syllabus) 2013-regulation Anna University

AI6002 - AGRICULTURAL BUSINESS MANAGEMENT (Syllabus) 2013-regulation Anna University

AI6002	AGRICULTURAL BUSINESS MANAGEMENT	LPTC

3003

OBJECTIVES:

• To introduce the importance of Agri-business management, its characteristics and principles
• To impart knowledge on the functional areas of Agri-business like Marketing management, Product pricing methods and Market potential assessment.

UNIT I	CONCEPTS OF AGRICULTURAL BUSINESS	9

Agri-business - scope, characteristics, types. Management - importance, definition, management and administration, management thoughts, Small business - characteristics and stages of growth - Management functions - planning, organizing, leading.

UNIT II	AGRI – BUSINESS ORGANIZATION	9

Principles, forms of agri-business organizations, staffing, directing, supervision and motivation. Controlling - types, performance evaluation and control techniques. Management approaches - Profit Centered Approach, Management by objectives and Quality Circles. Strength, Weakness, Opportunities and Threat (SWOT) Analysis.

UNIT III	AGRICULTURAL MARKETING	9

Functional areas of Agri-business - Production and Operations management - functions, planning physical facilities and managing quality. Agro-inputs and products inventory management - raw material procurement, inventory types, and costs. Marketing management- Marketing environment, marketing mix - Agricultural input marketing firms.

UNIT IV	AGRICULTURAL BUSINESS FINANCE	9

Forms of agri-business organizations - Role of lead bank in agribusiness finance - Financial management. Acquiring capital- Budget analysis. Concepts and determinants- Business project scheduling of raw material procurement - production management - launching products (branding, placement) - Input marketing promotion activities.

UNIT V	MARKET PROMOTION AND HUMAN RESOURCES	9

Agricultural products - marketing promotion activities - product pricing methods. District Industries Centre - Consumer survey - Agricultural inputs retailing - Market potential assessment - types of distribution channels - Return on Investment - Personnel management. Recruitment, selection and training - Technology in Agri Business

TOTAL : 45 PERIODS

OUTCOME:

• The students shall be exposed to various trends in agricultural business management.

TEXT BOOKS:

1. Himanshu, “Agri Business Management – Problems and prospects”, Ritu Publications, Jaipur, 2005.
2. Smita Diwase, “Indian Agriculture and Agribusiness Management”, Krishi resource Management Network, Pune 2004.

REFERENCES:

1. Chandra Prasanna, “Projects: Preparation, Appraisal, Budgeting and Implementation”, Tata McGraw Hill Publications, New Delhi, 2001.
2. Kotler, P., “Marketing Management. Analysis, Planning and Control”, Prentice Hall Inc., New York, 2001.
3. Rao, V.S.P., and Narayana, P.S., “Principles and Practices of Management”, Konark Publishing Private Limited, New Delhi, 2001.
4. Tripathy, P.C., and Reddy, P.N., “Principles of Management”, Tata McGraw Hill Publications, New Delhi, 2000.