AI6603 - AGRICULTURAL EXTENSION (Syllabus) 2013-regulation Anna University

AI6603 - AGRICULTURAL EXTENSION (Syllabus) 2013-regulation Anna University

AI6603

AGRICULTURAL EXTENSION

 LPTC

3003

OBJECTIVES:
• To expose the students to different extension methods for communication to take the work from lab to field

UNIT I

COMMUNICATION AND PROGRAMME PLANNING

9

Communication – meaning – definition – models – elements and their characteristics – types and barriers in communication. Programme planning – meaning, definition, principles, steps in programme development process, monitoring and evaluation of extension programmes.

UNIT II

EXTENSION TEACHING METHODS

9

Extension teaching methods - Audio-Visual aids – definition – classification – purpose, planning and selection, combination and use – individual, group and mass contact methods – merits and demerits.


UNIT III

MODERN COMMUNICATION GADGETS

9

Modern communication sources – internet, video and teleconferencing, Interactive Multimedia Compact Disk (IMCD), village kiosks, Kissan Call Centre (KCC), mobile phone

UNIT IV

DIFFUSION AND ADOPTION

9

Diffusion – meaning and elements. Adoption – meaning –adopter categories and factors influencing adoption, stages of adoption, Innovation decision process and attributes of innovation consequences of adoption.

UNIT V

CAPACITY BUILDING

9

Capacity building of extension personnel and farmers – meaning – definition, types of training, training to farmers, farm women and rural youth, FTC & KVK.

TOTAL : 45 PERIODS

OUTCOMES: After completion of this course, the students will
• Be familiar with various extension methods, communication gadgets
• Be trained in capacity building techniques

TEXT BOOKS:
1. Ray, G.L., 1999. Extension Communication and Management, Naya Prokash, 206, Bidhan Sarani, Calcutta.
2. Sandhu, A.S. 1996. Extension Programme Planning, Oxford & IBH Publishing Co. pvt. Ltd, New Delhi

REFERENCES:
1. Rogers, E.M. 1995. Diffusion of Innovations, The Free Press, Newyork
2. Sandhu, A.S. 1996. Agricultural Communication: Process and Methods, Oxford & IBH Publishing Co. Pvt. Ltd, New Delhi.

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