CS8085 - SOCIAL NETWORK ANALYSIS (Syllabus) 2017-regulation Anna University

CS8085 - SOCIAL NETWORK ANALYSIS (Syllabus) 2017-regulation Anna University

CS8085	SOCIAL NETWORK ANALYSIS	LPTC

3003

OBJECTIVES:

• To understand the concept of semantic web and related applications.
• To learn knowledge representation using ontology.
• To understand human behaviour in social web and related communities.
• To learn visualization of social networks.

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UNIT I	INTRODUCTION	9

Introduction to Semantic Web: Limitations of current Web - Development of Semantic Web - Emergence of the Social Web - Social Network analysis: Development of Social Network Analysis - Key concepts and measures in network analysis - Electronic sources for network analysis: Electronic discussion networks, Blogs and online communities - Web-based networks - Applications of Social Network Analysis.

UNIT II	MODELLING, AGGREGATING AND KNOWLEDGE REPRESENTATION	9

Ontology and their role in the Semantic Web: Ontology-based knowledge Representation - Ontology languages for the Semantic Web: Resource Description Framework - Web Ontology Language - Modelling and aggregating social network data: State-of-the-art in network data representation - Ontological representation of social individuals - Ontological representation of social relationships - Aggregating and reasoning with social network data - Advanced representations.

UNIT III	EXTRACTION AND MINING COMMUNITIES IN WEB SOCIAL NETWORKS	9

Extracting evolution of Web Community from a Series of Web Archive - Detecting communities in social networks - Definition of community - Evaluating communities - Methods for community detection and mining - Applications of community mining algorithms - Tools for detecting communities social network infrastructures and communities - Decentralized online social networks - Multi-Relational characterization of dynamic social network communities.

UNIT IV	PREDICTING HUMAN BEHAVIOUR AND PRIVACY ISSUES	9

Understanding and predicting human behaviour for social communities - User data management - Inference and Distribution - Enabling new human experiences - Reality mining - Context - Awareness - Privacy in online social networks - Trust in online environment - Trust models based on subjective logic - Trust network analysis - Trust transitivity analysis - Combining trust and reputation - Trust derivation based on trust comparisons - Attack spectrum and countermeasures.

UNIT V	VISUALIZATION AND APPLICATIONS OF SOCIAL NETWORKS	9

Graph theory - Centrality - Clustering - Node-Edge Diagrams - Matrix representation - Visualizing online social networks, Visualizing social networks with matrix-based representations - Matrix and Node-Link Diagrams - Hybrid representations - Applications - Cover networks - Community welfare - Collaboration networks - Co-Citation networks.

TOTAL : 45 PERIODS

OUTCOMES: Upon completion of the course, the students should be able to:

• Develop semantic web related applications.
• Represent knowledge using ontology.
• Predict human behaviour in social web and related communities.
• Visualize social networks.

TEXT BOOKS:

1. Peter Mika, ―Social Networks and the Semantic Web‖, First Edition, Springer 2007.
2. Borko Furht, ―Handbook of Social Network Technologies and Applications‖, 1st Edition, Springer, 2010.

REFERENCES

1. Guandong Xu ,Yanchun Zhang and Lin Li, ―Web Mining and Social Networking – Techniques and applications‖, First Edition, Springer, 2011.
2. Dion Goh and Schubert Foo, ―Social information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively‖, IGI Global Snippet, 2008.
3. Max Chevalier, Christine Julien and Chantal Soulé-Dupuy, ―Collaborative and Social Information Retrieval and Access: Techniques for Improved user Modelling‖, IGI Global Snippet, 2009.
4. John G. Breslin, Alexander Passant and Stefan Decker, ―The Social Semantic Web‖, Springer, 2009.