BT6703 - CREATIVITY, INNOVATION AND NEW PRODUCT DEVELOPMENT (Syllabus) 2013-regulation Anna University
BT6703 - CREATIVITY, INNOVATION AND NEW PRODUCT DEVELOPMENT (Syllabus) 2013-regulation Anna University
BT6703 |
CREATIVITY, INNOVATION AND NEW PRODUCT DEVELOPMENT |
LPTC |
---|
3003
OBJECTIVE:
To impart the knowledge of various aspects of Creativity, Innovation and New Product Development
UNIT I |
INTRODUCTION |
9 |
---|
The process of technological innovation - factors contributing to successful technological innovation - the need for creativity and innovation - creativity and problem solving - brain storming - different techniques
UNIT II |
PROJECT SELECTION AND EVALUATION |
9 |
---|
Collection of ideas and purpose of project - Selection criteria - screening ideas for new products (evaluation techniques)
UNIT III |
NEW PRODUCT DEVELOPMENT |
9 |
---|
Research and new product development - Patents - Patent search - Patent laws - International code for patents - Intellectual property rights (IPR).
UNIT IV |
NEW PRODUCT PLANNING |
9 |
---|
Design of proto type - testing - quality standards - marketing research - introducing new products
UNIT V |
MODEL PREPARATION & EVALUATION |
9 |
---|
Creative design - Model Preparation - Testing - Cost evaluation - Patent application
TOTAL : 45 PERIODS
OUTCOME:
On completion of the course, students will have gained knowledge on various issues related to Patents, Quality, Creativity, Innovation, New Product Development, Planning and Evaluation.
TEXT BOOKS:
1. Twiss, Brian. “Managing Technological Innovation”, Pitman Publishing Ltd., 1992.
2. Watton, Harry B. “New Product Planning”, Prentice Hall Inc., 1992.
2. Watton, Harry B. “New Product Planning”, Prentice Hall Inc., 1992.
REFERENCES:
1. Nystrom, Harry “Creativity and Innovation”, John Wiley & Sons, 1979.
2. Khandwalla, N. – “Fourth Eye (Excellence through Creativity) - Wheeler Publishing”, 1992.
3. I.P.R. Bulletins, TIFAC, New Delhi, 1997.
2. Khandwalla, N. – “Fourth Eye (Excellence through Creativity) - Wheeler Publishing”, 1992.
3. I.P.R. Bulletins, TIFAC, New Delhi, 1997.
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