FT8006 - FASHION MANAGEMENT (Syllabus) 2017-regulation Anna University

FT8006 - FASHION MANAGEMENT (Syllabus) 2017-regulation Anna University

FT8006

FASHION MANAGEMENT

 LPTC
3003

OBJECTIVES:
• To impart knowledge on fashion forecasting and trend prediction.
• To impart knowledge on fashion merchandising, branding and visual merchandising.
• To impart knowledge on fashion press, shows, entrepreneur and promotional activities.

UNIT I

9
The fashion forecasting industry, process, trend prediction as a tool, presenting trend information, forecasting agencies.

UNIT II

9
Fashion buying, merchandising, retail formats, retail calendar, importing fashion goods.


UNIT III

9
Fashion communication, fashion consumer, branding, fashion marketing, fashion promotion, visual merchandising, fashion advertising.

UNIT IV

9
Fashion calendar, fashion press, fashion editorial, trade shows and events.

UNIT V

9
Fashion entrepreneur, setting up business, creating business planning, branding basics, innovative marketing and promotion.

TOTAL : 45 PERIODS

OUTCOMES: Upon completion of this course, students shall able to know about,
• fashion forecasting and trend prediction,
• fashion merchandising, branding and visual merchandising and
• fashion press, shows, entrepreneur and promotional activities

TEXT BOOKS:
1. Susan Dillan, “The Fundamentals of Fashion Management”, AVA publishing, 2011.
2. Mike Easey, “Fashion Marketing”, Third Edition, Wiley- Blackwell Publishing, 2009.

REFERENCES:
1. Harriet Posner, “Marketing Fashion Second edition: Strategy, Branding and Promotion”, Laurence King Publishing, 2015.
2. Sandra Burke, “Fashion Entrepreneur”, second edition, Burke Publishing, 2012.
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