FT8013 - FASHION FORECASTING (Syllabus) 2017-regulation Anna University

FT8013 - FASHION FORECASTING (Syllabus) 2017-regulation Anna University

FT8013	FASHION FORECASTING	LPTC

3003

OBJECTIVE:

• To impart knowledge on principles marketing, marketing research. Domestic and international market.

UNIT I		9

Fashion market and marketing environment – market research – evaluating the collections - Fashion consumer – Consumer influence on market.

UNIT II		9

Fashion, Fad, style – Application – Society Fashion and individual fashion – their Coordination - wardrobe.

UNIT III		9

Applied illusions – Physical effects- Overall height - over all weight – Covering body defects by design – Visual design in Dress in Australia - Brazil – Germany - India – Japan - Nigeria.

UNIT IV		9

Fashion marketing research – Purpose of research - research design & data sources – Sampling methods – data Collection – Forecasting Fashion – Market Segmentation - marketing mix.

UNIT V		9

Fashion Products and its importance – Fashion Industry & new Product Development – Fashion Designers role in apparel market – Branded Products – personal labels – stores that seek the merchandise.

TOTAL : 45 PERIODS

OUTCOME:

• The students will have understanding on principles of marketing, factors affecting domestic and international market, fashion trends and consumer behaviour.

TEXT BOOKS:

1. Marian L. Davis, “Visual Design in Dress”, Prentice Hall Inc., 1976.
2. Elaine Stone,” Fashion Merchandising”, Blackwell Science Ltd., 2000.
3. Mike Easey, “Fashion Marketing”, Blackwell Science, 2002.

REFERENCE:

Maurice J.Johnson & Evelyn C.moore, “Apparel Product Development”, Prentice Hall Inc., 2001.