FT8072 - RETAIL MANAGEMENT AND VISUAL MERCHANDISING (Syllabus) 2017-regulation Anna University

FT8072 - RETAIL MANAGEMENT AND VISUAL MERCHANDISING (Syllabus) 2017-regulation Anna University

FT8072

RETAIL MANAGEMENT AND VISUAL MERCHANDISING

 LPTC
3003

OBJECTIVES:
• To introduce the students, the fashion business segments, retail management concepts
• To acquaint the students with fashion communication tools

UNIT I

9
Retailing, current global and Indian retail scenario in garment and fashion, key drivers of Indian apparel retail business, growth of organised apparel retail in India; understanding the Indian retail economics, foreign direct investment in Indian apparel retail.

UNIT II

9
Operational excellence, customer service strategies, pricing strategies, inventory levels and merchandise availability as a strategy, case studies on Indian and International retail stores, retail business formats, retail management information system


UNIT III

9
Objectives of store planning, location, design, retail image mix, layout plan for retail stores. Buying, mark-up and mark-down in merchandise management, private labels; apparel franchising- types, Key success factors

UNIT IV

9
Visual merchandising as a communication tool, presentations in visual merchandising, visual merchandising and enhanced customer buying decision, interiors with respect to brand, sensory elements, signs and graphics, focal point for season and type of sale; case studies on visual merchandising

UNIT V

9
An introduction to fashion e-commerce, apparel and fashion e-business, s-commerce vs. ebusiness, economic forces – advantages – myths – e-business models, design, develop and management of e-business, web and social networking, mobile commerce - business applications, classifications, and models, payments, security and legal requirements

TOTAL : 45 PERIODS

OUTCOMES: Upon completion of the course, the student shall know
• The concept of retail management
• The concept of visual merchandizing
• e-commerce, s-commerce

TEXT BOOKS:
1. Gibson G. Vedamani., “Retail Management Functional Principles & Practices", Third Edition, Jaico Publishing House, 2003, ISBN -10:81-7992-151-4
2. Martin.M. Pegler., “Visual Merchandising and Display”, (fifth edition), Fair Child Publications, 2011, ISBN 10: 1563674459
3. Harvey M.Deitel., Paul J.Deitel., and Kate Steinbuhler., “e-business and e-commerce for managers”, Pearson, 2011, ISBN: 0130323640 | ISBN-13: 9780130323644

REFERENCES:
1. Efraim Turban., Jae K. Lee., David King., Ting Peng Liang., and Deborrah Turban., “Electronic Commerce –A managerial perspective”, Pearson Education Asia, 2012, ISBN: 0139752854 / ISBN: 978-0139752858
2. John Fernie, Suzanne Fernie and Christopher Moore, “Principles of Retailing”, Reed Elsevier India Private Limited, New Delhi, 2007.
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