IT8005 - ELECTRONIC COMMERCE (Syllabus) 2017-regulation Anna University

IT8005 - ELECTRONIC COMMERCE (Syllabus) 2017-regulation Anna University

IT8005	ELECTRONIC COMMERCE	LPTC

3003

OBJECTIVES:

• To Learn the E-Commerce Platform and its concepts
• To Understand the Technology, infrastructure and Business in E-Commerce
• To Understand the Security and Challenges in E-Commerce
• To Build an Own E-Commerce using Open Source Frameworks

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UNIT I	INTRODUCTION TO E-COMMERCE AND TECHNOLOGY INFRASTRUCTURE	9

Working of Web - HTML Markup for Structure - Creating simple page - Marking up text - Adding Links - Adding Images - Table Markup - Forms - HTML5

UNIT II	BUILDING AN E-COMMERCE WEBSITE, MOBILE SITE AND APPS	9

Systematic approach to build an E-Commerce: Planning, System Analysis, System Design, Building the system, Testing the system, Implementation and Maintenance, Optimize Web Performance – Choosing hardware and software – Other E-Commerce Site tools – Developing a Mobile Website and Mobile App

UNIT III	E-COMMERCE SECURITY AND PAYMENT SYSTEMS	9

E-Commerce Security Environment – Security threats in E-Commerce – Technology Solutions: Encryption, Securing Channels of Communication, Protecting Networks, Protecting Servers and Clients – Management Policies, Business Procedure and Public Laws - Payment Systems

UNIT IV	BUSINESS CONCEPTS IN E-COMMERCE	9

Digital Commerce Marketing and Advertising strategies and tools – Internet Marketing Technologies – Social Marketing – Mobile Marketing – Location based Marketing – Ethical, Social, Political Issues in E-Commerce

UNIT V	PROJECT CASE STUDY	9

Case Study : Identify Key components, strategy, B2B, B2C Models of E-commerce Business model of any e-commerce website - Mini Project : Develop E-Commerce project in any one of Platforms like Woo-Commerce, Magento or Opencart

TOTAL : 45 PERIODS

OUTCOMES:On Successful completion of the course ,Students will be able to

• Design Website using HTML CSS and JS
• Design Responsive Sites
• Manage, Maintain and Support Web Apps

TEXT BOOK:

1. Kenneth C.Laudon, Carol Guercio Traver ―E-Commerce‖, Pearson, 10th Edition, 2016

REFERENCES

1. http://docs.opencart.com/
2. http://devdocs.magento.com/
3. http://doc.prestashop.com/display/PS15/Developer+tutorials
4. Robbert Ravensbergen, ―Building E-Commerce Solutions with WooCommerce‖, PACKT, 2nd Edition