OIM352 Syllabus - Management Science - 2021 Regulation - Open Elective | Anna University

OIM352 Syllabus - Management Science - 2021 Regulation - Open Elective | Anna University

OIM352	MANAGEMENT SCIENCE	L T P C

3003

COURSE OBJECTIVES: Of this course are

1. To introduce fundamental concepts of management and organization to students.
2. Toi mpart knowledge to students on various aspects of marketing, quality control and marketing strategies.
3. To make students familiarize with the concepts of human resources management.
4. To acquaint students with the concepts of project management and cost analysis.
5. To make students familiarize with the concepts of planning process and business strategies.

UNIT I	INTRODUCTION TO MANAGEMENT AND ORGANISATION	9

Concepts of Management and organization- nature, importance and Functions of Management, Systems Approach to Management - Taylor's Scientific Management Theory- Fayal's Principles of Management- Maslow's theory of Hierarchy of Human Needs- Douglas McGregor's TheoryXandTheoryY-HertzbergTwoFactorTheoryofMotivation- LeadershipStyles,Socialresponsibilities of Management, Designing Organisational Structures: Basic concepts related to Organisation -Departmentation and Decentralisation.

UNIT II	OPERATIONS AND MARKETING MANAGEMENT	9

Principles and Types of Plant Layout-Methods of Production(Job, batch and Mass Production),Work Study - Basic procedure involved in Method Study and Work Measurement - BusinessProcessReengineering(BPR)- StatisticalQualityControl:controlchartsforVariablesandAttributes (simple Problems) and Acceptance Sampling, Objectives of Inventory control, EOQ,ABC Analysis, Purchase Procedure, Stores Management and Store Records - JIT System,Supply Chain Management, Functions of Marketing, Marketing Mix, and Marketing Strategies based on ProductLifeCycle.

UNIT III	HUMAN RESOURCES MANAGEMENT	9

Concepts of HRM, HRD and Personnel Management and Industrial Relations (PMIR), HRM vs PMIR, Basic functions of HR Manager:Manpower planning, Recruitment, Selection, TrainingandDevelopment,WageandSalaryAdministration,Promotion,Transfer,PerformanceAppraisa l, Grievance Handling and Welfare Administration, Job Evaluation and Merit Rating –Capability Maturity Model (CMM)Levels.

UNIT IV	PROJECT MANAGEMENT	9

Network Analysis, Programme Evaluation and Review Technique (PERT), Critical Path Method(CPM), identifying critical path, Probability of Completing the project within given time, Project Cost Analysis,Project Crashing (simple problems).

UNIT V	STRATEGIC MANAGEMENT AND CONTEMPORARY STRATEGIC ISSUES	9

Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and Implementation, Generic Strategy alternatives. Bench Marking and Balanced Score Cardas Contemporary Business Strategies.

TOTAL: 45 PERIODS

OURSEOUTCOMES: Upon completion of the course, Students will be able to

CO1:Plananorganizationalstructureforagivencontextintheorganisationtocarryoutproductionoperation sthroughWork-study.
CO2:Surveythemarkets,customersandcompetitionbetterandpricethegivenproductsappropriatey
CO3:Ensurequalityforagivenproduct or service.
CO4:Plan, schedule and control projects through PERTandCPM.
CO5:Evaluate strategyforabusiness orserviceorganisation.

TEXT BOOKS:

1. KanishkaBedi, Production and Operations Management,OxfordUniversityPress,2007.
2. Stoner,Freeman,Gilbert, Management,6th Ed, PearsonEducation,NewDelhi,2004.
3. ThomasN.Duening & John M.Ivancevich Management Principles and Guidelines, Biztantra,2007.
4. P.VijayKumar,N.Appa Rao and Ashnab, Chnalill, CengageLearning India,2012.

REFERENCES:

1. KotlerPhilip and KellerKevinLane: Marketing Management, Pearson, 2012.
2. KoontzandWeihrich: Essentials of Management, McGrawHill, 2012.
3. Lawrence RJauch,R.Guptaand William F. Glueck: Business Policy and Strategic Management Science,McGrawHill,2012.
4. SamuelC.Certo:Modern Management,2012.