OME354 Syllabus - Applied Design Thinking - 2021 Regulation - Open Elective | Anna University

OME354 Syllabus - Applied Design Thinking - 2021 Regulation - Open Elective | Anna University

OME354

APPLIED DESIGN THINKING

 L T P C

3003

OBJECTIVES: The course aims to
• Introduce tools & techniques of design thinking for innovative product
• development Illustrate customer-centric product innovation using on simple
• use cases Demonstrate development of Minimum usable Prototypes
• Outline principles of solution concepts & their evaluation
• Describe system thinking principles as applied to complex systems

UNIT I

DESIGN THINKING PRINCIPLES

9

Exploring Human-centered Design - Understanding the Innovation process, discovering areas of opportunity, Interviewing & empathy-building techniques, Mitigate validation risk with FIR [Forge Innovation rubric] - Case studies

UNIT II

ENDUSER-CENTRIC INNOVATION

9

Importance of customer-centric innovation - Problem Validation and Customer Discovery - Understanding problem significance and problem incidence - Customer Validation. Target user, User persona & user stories. Activity: Customer development process - Customer interviews and field visit


UNIT III

APPLIED DESIGN THINKING TOOLS

9

Concept of Minimum Usable Prototype [MUP] - MUP challenge brief - Designing & Crafting the value proposition - Designing and Testing Value Proposition; Design a compelling value proposition; Process, tools and techniques of Value Proposition Design

UNIT IV

CONCEPT GENERATION

9

Solution Exploration, Concepts Generation and MUP design- Conceptualize the solution concept; explore, iterate and learn; build the right prototype; Assess capability, usability and feasibility. Systematic concept generation; evaluation of technology alternatives and the solution concepts

UNIT V

SYSTEM THINKING

9

System Thinking, Understanding Systems, Examples and Understandings, Complex Systems

TOTAL: 45 PERIODS

Course Outcomes: At the end of the course, learners will be able to:
● Define & test various hypotheses to mitigate the inherent risks in product innovations.
● Design the solution concept based on the proposed value by exploring alternate solutions to achieve value-price fit.
● Develop skills in empathizing, critical thinking, analyzing, storytelling & pitching
● Apply system thinking in a real-world scenario

TEXT BOOKS:
1. Steve Blank, (2013), The four steps to epiphany: Successful strategies for products that win, Wiley.
2. Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, (2014), Value
3. Proposition Design: How to Create Products and Services Customers Want, Wiley
4. Donella H. Meadows, (2015), “Thinking in Systems -A Primer”, Sustainability Institute.
5. Tim Brown,(2012) “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation”, Harper Business.

REFERENCES:
1. https://www.ideou.com/pages/design-thinking#process
2. https://blog.forgefor ward.in/valuation-risk-versus-validation-risk-in-product-innovations- 49f253ca86 24
3. https://blog.forgefor ward.in/product-innovation-rubric-adf5ebdfd356
4. https://blog.forgefor ward.in/evaluating-product-innovations-e8178e58b86e
5. https://blog.forgefor ward.in/user-guide-for-product-innovation-rubric-857181b253dd
6. https://blog.forgefor ward.in/star tup-failure-is-like-true-lie-7812cdfe9b85

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