CMG337 Syllabus - Foundations Of Entrepreneurship - 2021 Regulation - Open Elective | Anna University

CMG337 Syllabus - Foundations Of Entrepreneurship - 2021 Regulation - Open Elective | Anna University

CMG337

FOUNDATIONS OF ENTREPRENEURSHIP

 L T P C
3003

Course Objectives:
• To develop and strengthen the entrepreneurial quality and motivation of learners.
• To impart the entrepreneurial skills and traits essential to become successful entrepreneurs.
• To apply the principles and theories of entrepreneurship and management in Technology oriented businessess.
• To empower the learners to run a Technology driven business efficiently and effectively

UNIT I

INTRODUCTION TO ENTREPRENEURSHIP

9
Entrepreneurship- Definition, Need, Scope - Entrepreneurial Skill & Traits - Entrepreneur vs. Intrapreneur; Classification of entrepreneurs, Types of entrepreneurs -Factors affecting entrepreneurial development – Achievement Motivation – Contributions of Entreprenrship to Economic Development.

UNIT II

BUSINESS OWNERSHIP & ENVRIONMENT

9
Types of Business Ownership – Buiness Envrionemental Factors – Political-Economic- Sociological-Technological-Environmental-Legal aspects – Human Reosurces Mobilisation-Basics of Managing Finance- Esentials of Marketing Management - Production and Operations Planning – Systems Management and Administration


UNIT III

FUNDAMENTALS OF TECHNOPRENEURSHIP

9
Introduction to Technopreneurship - Definition, Need, Scope- Emerging Concepts- Principles - Characterisitcis of a technopreneur - Impacts of Technopreneurship on Society – Economy- Job Opportuinites in Technopreneurship - Recent trends

UNIT IV

APPLICATIONS OF TECHNOPRENEURSHIP

9
Technology Entrepreneurship - Local, National and Global practices - Intrapreneurship and Technology interactions, Networking of entrepreneurial activities – Launching - Managing Technology based Product / Service entrepreneurship -– Success Stories of Technopreneurs - Case Studies

UNIT V

EMERGING TRENDS IN ENTREPRENERUSHIP

9
Effective Business Management Strategies For Franchising - Sub-Contracting- Leasing- Technopreneurs – Agripreneurs - Netpreneurs- Portfolio entrepreneruship - NGO Entrepreneurship – Recent Entrperneruial Develoments - Local – National – Global perspectives.

TOTAL: 45 PERIODS

OUTCOMES: Upon completion of this course, the student should be able to:
CO 1 Learn the basics of Entrepreneurship
CO 2 Understand the business ownership patterns and evnironment
CO 3 Understand the Job opportunites in Industries relating to Technopreneurship
CO 4 Learn about applications of tehnopreneurship and successful technopreneurs
CO 5 Acquaint with the recent and emerging trends in entrepreneruship

TEXT BOOKS:
1) S.S.Khanka, “Entrepreneurial Development” S.Chand & Co. Ltd. Ram Nagar New Delhi, 2021.
2) Donal F Kuratko Entrepreneurship (11th Edition) Theory, Process, Practice by Published 2019 by Cengage Learning,

REFERENCES:
1) Daniel Mankani. 2003. Technopreneurship: The successful Entrepreneur in the new Economy. Prentice Hall
2) Edward Elgar. 2007. Entrepreneurship, Cooperation and the Firm: The Emergence and Survival of High-Technology Ventures in Europe. Edi: Jan Ulijn, Dominique Drillon, and Frank Lasch. Wiley Pub.
3) Lang, J. 2002, The High Tech Entrepreneur's Handbook, Ft.com.
4) David Sheff 2002, China Dawn: The Story of a Technology and Business Revolution,
5) HarperBusiness,https://fanny.staff.uns.ac.id/files/2013/12/Technopreneur-BASED- EDUCATION-REVOLUTION.pdf
6) JumpStart: A Technoprenuership Fable, Dennis Posadas, (Singapore: Pearson Prentice Hall, 2009
7) Basics of Technoprenuership: Module 1.1-1.2, Frederico Gonzales, President-PESO Inc; M. Barcelon, UP
8) Journal articles pertaining to Entrepreneurship
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