CMG339 Syllabus - Creativity & Innovation In Entrepreneurship - 2021 Regulation - Open Elective | Anna University

CMG339 Syllabus - Creativity & Innovation In Entrepreneurship - 2021 Regulation - Open Elective | Anna University

CMG339

CREATIVITY & INNOVATION IN ENTREPRENEURSHIP

 L T P C

3003

COURSE OBJECTIVES:
• To develop the creativity skills among the learners
• To impart the knowledge of creative intelligence essential for entrepreneurs
• To know the applications of innovation in entprerenship.
• To develeop innovative business models for business.

UNIT I

CREATIVITY

9

Creativity: Definition- Forms of Creativity-Essence, Elaborative and Expressive Creativities- Quality of Creativity-Existential, Entrepreneurial and Empowerment Creativities – Creative Environment- Creative Technology- - Creative Personality and Motivation.

UNIT II

CREATIVE INTELLIGENCE

9

Creative Intelligence: Convergent thinking ability – Traits Congenial to creativity – Creativity Training--Criteria for evaluating Creativity-Credible Evaluation- Improving the quality of our creativity – Creative Tools and Techniques - Blocks to creativity- fears and Disabilities- Strategies for Unblocking- Designing Creativity Enabling Environment.


UNIT III

INNOVATION

9

Innovation: Definition- Levels of Innovation- Incremental Vs Radical Innovation-Product Innovation and Process- Technological, Organizational Innovation – Indicators- Characteristics of Innovation in Different Sectors. Theories in Innovation and Creativity- Design Thinking and Innovation- Innovation as Collective Change-Innovation as a system

UNIT IV

INNOVATION AND ENTREPRENEURSHIP

9

Innovation and Entrepreneurship: Entrepreneurial Mindset , Motivations and Behaviours- Opportunity Analysis and Decision Making- Industry Understanding - Entrepreneurial Opportunities- Entrepreneurial Strategies – Technology Pull/Market Push – Product -Market fit

UNIT V

INNOVATIVE BUSINESS MODELS

9

Innovative Business Models: Customer Discovery-Customer Segments-Prospect Theory and Developing Value Propositions- Developing Business Models: Elements of Business Models – Innovative Business Models: Elements, Designing Innovative Business Models- Responsible Innovation and Creativity.

TOTAL: 45 PERIODS

OUTCOMES: Upon completion of this course, the student should be able to:
CO 1 Learn the basics of creativity for developing Entrepreneurship
CO 2 Understand the importance of creative inteligence for business growth
CO 3 Understand the advances through Innovation in Industries
CO 4 Learn about applications of innovation in building successful ventures
CO 5 Acquaint with developing innovative business models to run the business effecientlty and effectively

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