CMG350 Syllabus - Datamining For Business Intelligence - 2021 Regulation - Open Elective | Anna University

CMG350 Syllabus - Datamining For Business Intelligence - 2021 Regulation - Open Elective | Anna University

CMG350

DATAMINING FOR BUSINESS INTELLIGENCE

 L T P C

3003

OBJECTIVES:
• To know how to derive meaning form huge volume of data and information.
• To understand how knowledge discovering process is used in business decision making.

UNIT I

INTRODUCTION

9

Data mining, Text mining, Web mining, Data ware house.

UNIT II

DATA MINING PROCESS

9

Datamining process – KDD, CRISP-DM, SEMMA Prediction performance measures


UNIT III

PREDICTION TECHNIQUES

9

Data visualization, Time series – ARIMA, Winter Holts,

UNIT IV

CLASSIFICATION AND CLUSTERING TECHNIQUES

9

Classification, Association, Clustering.

UNIT V

MACHINE LEARNING AND AI

9

Genetic algorithms, Neural network, Fuzzy logic, Ant Colony optimization, Particle Swarm optimization

TOTAL: 45 PERIODS

OUTCOMES:
1. Learn to apply various data mining techniques into various areas of different domains.
2. Be able to interact competently on the topic of data mining for business intelligence.
3. Apply various prediction techniques.
4. Learn about supervised and unsupervised learning technique.
5. Develop and implement machine learning algorithms

REFERENCES:
1. Jaiwei Ham and Micheline Kamber, Data Mining concepts and techniques, Kauffmann Publishers 2006
2. Efraim Turban, Ramesh Sharda, Jay E. Aronson and David King, Business Intelligence, Prentice Hall, 2008.
3. W.H.Inmon, Building the Data Warehouse, fourth edition Wiley India pvt. Ltd. 2005.
4. Ralph Kimball and Richard Merz, The data warehouse toolkit, John Wiley, 3rd edition,2013.
5. Michel Berry and Gordon Linoff, Mastering Data mining, John Wiley and Sons Inc, 2nd Edition, 2011
6. Michel Berry and Gordon Linoff, Data mining techniques for Marketing, Sales and Customer support, John Wiley, 2011
7. G. K. Gupta, √Źntroduction to Data mining with Case Studies, Prentice hall of India, 2011
8. Giudici, Applied Data mining – Statistical Methods for Business and Industry, John Wiley. 2009
9. Elizabeth Vitt, Michael Luckevich Stacia Misner, Business Intelligence, Microsoft, 2011
10. Michalewicz Z., Schmidt M. Michalewicz M and Chiriac C, Adaptive Business Intelligence, Springer – Verlag, 2007
11. GalitShmueli, Nitin R. Patel and Peter C. Bruce, Data Mining for Business Intelligence – Concepts, Techniques and Applications Wiley, India, 2010.

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