OAI352 Syllabus - Agriculture Entrepreneurship Development - 2021 Regulation - Open Elective | Anna University

OAI352 Syllabus - Agriculture Entrepreneurship Development - 2021 Regulation - Open Elective | Anna University

OAI352

AGRICULTURE ENTREPRENEURSHIP DEVELOPMENT

 L T P C

3003

OBJECTIVES:
• To introduce the importance of Agri-business management, its characteristics and principles
• To impart knowledge on the functional areas of Agri-business like Marketing management, Product pricing methods and Market potential assessment.

UNIT I

ENTREPRENEURIAL ENVIRONMENT IN INDIAN CONTEXT

9

Entrepreneur Development(ED): Concept of entrepreneur and entrepreneurship assessing overall business environment in Indian economy- Entrepreneurial and managerial characteristics- Entrepreneurship development programmers (EDP)-Generation incubation and commercialization of ideas and innovations- Motivation and entrepreneurship development- Globalization and the emerging business entrepreneurial environment.

UNIT II

AGRIPRNEURSHIP IN GLOBAL ARENA: LEGAL PERSPECTIVE

9

Importance of agribusiness in Indian economy - International trade-WTO agreements- Provisions related to agreements in agricultural and food commodities - Agreements on Agriculture (AOA)- Domestic supply, market access, export subsidies agreements on sanitary and phyto-sanitary (SPS) measures, Trade related intellectual property rights (TRIPS).


UNIT III

ENTREPRENEURSHIP MANAGEMENT: FINANCIAL PERSPECTIVE

9

Entrepreneurship - Essence of managerial Knowledge -Management functions- Planning- organizing-Directing-Motivation-ordering-leading-supervision- communication and control- Understanding Financial Aspects of Business - Importance of financial statements-liquidity ratios- leverage ratios, coverage ratios-turnover ratios-Profitability ratios. Agro-based industries-Project- Project cycle-Project appraisal and evaluation techniques-undiscounted measures-Payback period-proceeds per rupee of outlay, Discounted measures-Net Present Value (NPV)-Benefit-Cost Ratio(BCR)-Internal Rate of Return(IRR)-Net benefit investment ratio(N/K ratio)-sensitivity analysis.

UNIT IV

ENTREPRENEURIAL OPPORTUNITIES: ECONOMIC GROWTH PERSPECTIVE

9

Managing an enterprise: Importance of planning, budgeting, monitoring evaluation and follow-up managing competition. Role of ED in economic development of a country- Overview of Indian social, political system and their implications for decision making by individual entrepreneurs- Economic system and its implication for decision making by individual entrepreneurs.

UNIT V

ENTREPRENEURIAL PROMOTION MEASURES AND GOVERNMENT SUPPORT

9

Social responsibility of business. Morals and ethics in enterprise management- SWOT analysis- Government schemes and incentives for promotions of entrepreneurship. Government policy on small and medium enterprises (SMEs)/SSIs/MSME sectors- Venture capital (VC), contract framing (CF) and Joint Venture (JV), public-private partnerships (PPP) - overview of agricultural engineering industry, characteristics of Indian farm machinery industry.

TOTAL: 45 PERIODS

COURSE OUTCOMES:
1. Judge about agricultural finance, banking and cooperation
2. Evaluate basic concepts, principles and functions of financial management
3. Improve the skills on basic banking and insurance schemes available to customers
4. Analyze various financial data for efficient farm management
5. Identify the financial institutions

TEXT BOOKS:
1. Joseph L. Massie, 1995, “Essentials of Management”, prentice Hall of India Pvt limited, New Delhi
2. Khanka S, 1999, Entrepreneurial Development, S, Chand and Co, New Delhi
3. Mohanty S K, 2007, Fundamentals of Entrepreneurship, Prentice Hall India, New Delhi.

REFERENCES:
1. Harih S B, Conner U J and Schwab G D, 1981, Management of the Farm Business, Prentice Hall Inc, New Jersey
2. Omri Ralins, N.1980, Introduction to Agricultural: Prentice Hall Inc, New Jersey
3. Gittenger Price, 1989, Economic Analysis of Agricultural project, John Hopkins University, Press, London.
4. Thomas W Zimmer and Norman M Scarborough, 1996, Entrepreneurship, Prentice Hall, New Jersey.
5. Mar J Dollinger, 1999, Entrepreneurship strategies and resources, Prentice –Hall, Upper Saddal Rover, New Jersey.

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