BA4073 Syllabus - Infrastructure And Real Estate Entrepreneurship - 2021 Regulation Anna University

BA4073 Syllabus - Infrastructure And Real Estate Entrepreneurship - 2021 Regulation Anna University

BA4073

INFRASTRUCTURE AND REAL ESTATE ENTREPRENEURSHIP

 L T P C

3003

COURSE OBJECTIVES:
• To develop and strengthen entrepreneurial quality and motivation in students.
• To impart basic entrepreneurial skills and understandings to run a business efficiently and effectively.

UNIT I

ENTREPRENEURIAL COMPETENCE

9

Entrepreneurship concept - Entrepreneurship as a Career - Entrepreneurial Personality - Characteristics of Successful, Entrepreneur - Knowledge and Skills of Entrepreneur.

UNIT II

ENTREPRENEURIAL ENVIRONMENT

9

Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organizational Services - Central and State Government Industrial Policies and Regulations - International Business.

UNIT III

BUSINESS PLAN PREPARATION

9

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria.

UNIT IV

LAUNCHING OF SMALL BUSINESS

9

Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection - Growth Strategies - Product Launching -Incubation, Venture capital, IT startups.

UNIT V

MANAGEMENT OF SMALL BUSINESS

9

Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of Business Units- Effective Management of small Business.

TOTAL: 45 PERIODS

COURSE OUTCOME:
Students will gain knowledge and skills needed to start and run an enterprise.

REFERENCES:
1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.
3. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis, Biztrantra, 2nd Edition ,2005.
4. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews, Tata McGraw-Hill, 1996.
5. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -1997.
6. Arya Kumar. Entrepreneurship. Pearson. 2012.
7. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian perspective. Cengage Learning. 2012.

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