BA4075 Syllabus - Tourism Principles And Practices - 2021 Regulation Anna University

BA4075 Syllabus - Tourism Principles And Practices - 2021 Regulation Anna University

BA4075

TOURISM PRINCIPLES AND PRACTICES

 L T P C

3003

COURSE OBJECTIVES:
• To comprehend the conceptual dimensions of tourism industry.
• To understand the dynamics of tourism businesses and its impacts.

UNIT I

INTRODUCTION

9

Tourist/ Visitor/ Traveler/ Excursionist, Early and Medieval Period of Travel: Renaissance and Its Effects on Tourism - Birth of Mass Tourism, Old and New Age Tourism, Concept of Tourism: Nature - Scope - Characteristics - Components - Significance of Tourism - Tourism System: Interdisciplinary Approaches - Motivations and Deterrents to Travel –Emerging Areas and Practices.

UNIT II

FORMS OF TOURISM

9

Inbound, Outbound, National, International- Alternative Tourism – Inclusive Tourism, Current Trends in Domestic and Global Tourism: Tourism Statistics- Need for Measurement of Tourism - Tourism Demand and Supply.

UNIT III

TOURISM INDUSTRY

9

Structure, Functions and Constituents - Direct, Indirect and Support Services - Basic Components of Tourism: Transport - Accommodation- Facilities & Amenities, Horizontal and Vertical Integration in Tourism Business, Infrastructure & Superstructure.

UNIT IV

TOURISM THEORY

9

Leiper’s Geo-Spatial Model - Mill-Morrison’s Tourism Policy Model - Mathieson & Wall’s Travel Buying Behaviour Model - Butler’s Tourism Area Life Cycle (TALC) Model - Doxey’sIrridex Model – Crompton’s Push and Pull Theory- Stanley Plog’s Psychographic Model- Gunn’s Tourism Planning Model.

UNIT V

TOURISM ORGANIZATIONS

9

UNWTO, IATA, ICAO, WTTC, IHA, TAAI, FHRAI, ITDC, ICPB, IATO, IRCTC, State Tourism Development Corporations, Airport Authority of India, Archaeological Survey of India, Ministries of Tourism and Culture, Director General of Civil Aviation, Government of India.

TOTAL: 45 PERIODS

COURSE OUTCOME:
• Students will learn the practices and ways to promote the tourism industry.

REFERENCES:
1. Rajat Gupta, Nishant Singh, IshitaKirar and Mahesh Kumar Bairwa, Hospitality and Tourism Management, Vikas Publishing House Pvt. Ltd., 2015
2. Charles R. Goeldner and J. R. Brent Ritchie, Tourism: Principles, Practices, Philosophies, 12th Edition, Wiley, 2016.
3. Sampad Kumar Swain and Jitendra Mohan Mishra, Tourism: Principles and Practices (Oxford Higher Education), Nov 2011.
4. Chris Cooper, John Fletcher, Alan Fyall, David Gilbert and Stephen Wanhill , Tourism: Principles and Practice, 5th Edition, Pearson Education Limited, 2013
5. RenuMalra, Tourism Principles Practices Concepts And Philosophies, Anmol Publications Pvt. Ltd., 2013.

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