BA4083 Syllabus - Destination Planning And Management - 2021 Regulation Anna University

BA4083 Syllabus - Destination Planning And Management - 2021 Regulation Anna University

BA4083

DESTINATION PLANNING AND MANAGEMENT

 L T P C

3003

COURSE OBJECTIVE:
• To prepare the learners with knowledge and skills essential to understanding and manage the needs of destination.

UNIT I

INTRODUCTION

9

Tourists destination-concepts/ notions; Destination- Elements of Tourists Destination - Characteristics of successful destination- Uniqueness of destination management- Sustainable Tourism Development : Meaning , Principles and Practices.

UNIT II

TOURISM DESTINATION PLANNING

9

Tourists destination development; planning and development of tourism; Traditional and contemporary approaches to destination planning- History & Influence on planning- Factors affecting the planning process- Stages in destination planning Benefits of strategic plans- Outcome of destination planning - Strategic Plans
Environment Analysis, Resource Analysis, Regional Environment analysis. Market analysis, competitor's analysis.

UNIT III

DESTINATION PRODUCT DEVELOPMENT & PROMOTION

9

Destination Marketing Mix - Destination Competitiveness – Distribution Channels- Marketing Communication and Strategies. Segmenting, Targeting, and Positioning. Destination branding, Destination Image.

Resort development-Types, Planning and Development.

UNIT IV

TOURISM DESTINATION MANAGEMENT

9

Stakeholders in destination management- Destination governance- Destination management organization (DMO)Partnership and Team-building –Leadership and Coordination- Community Relations& Roles Tourists Destination - Destination Information and Communication Technologies - Future of Destination Management.

UNIT V

EMERGING TRENDS IN DESTINATION MANAGEMENT

9

Environmental Management Systems -Integrated Coastal Zone Management- Eco-friendly Practices -Water Conservation- Energy Efficiency - Waste Management - Commoditisation Community Participation– Responsible tourism - Space Tourism - Recent Trends - Best Practices.

TOTAL: 45 PERIODS

COURSE OUTCOME:
• The learners shall be competent for analyzing how the destinations are segmented to handle and design a product of their own.

REFERENCES:
1. C.Gunn (2002), Tourism Planning: Basic, Concepts and Cases, Cognizant Publication.
2. Krishan K. Kamra, Managing Tourist Destination: Development, Planning, Marketing & Policies, Kanishka Publishers, 2005.
3. Alastair Morrison, Marketing & Managing Tourism Destination, Routledge Publications, 2013.
4. Nigel Morgan, Annette Pritchard & Roger Pride (2011), Destination branding: Creating the Unique Proposition, Butterworth and Heinemann , 3 rd edition.
5. Middleton, V.T.C and Hawkins, R. (1998), Sustainable Tourism: A Marketing Perspective, Butterworth – Heinemann, Oxford.
6. Shalini Singh, DallenJ.Timothy& Ross Kingston Dowling (2003), Tourism in Destination Communities, CABI Publishing.
7. The Environment (Protection) Act, 1986, amended 1991, http://envfor.nic/legis/legis.htm
8. A practical guide to Tourism Destination Management, World Tourism Organization Publication.

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