BA4086 Syllabus - Medical Tourism - 2021 Regulation Anna University

BA4086 Syllabus - Medical Tourism - 2021 Regulation Anna University

BA4086

MEDICAL TOURISM

 L T P C

3003

COURSE OBJECTIVE:
• To give an overview of global health care practices and strategies for marketing and communications in India with focus on international tourists.

UNIT I

INTRODUCTION TO HEALTH CARE IN INDIA

9

Historical Review – Health care services: Level & Types -– Disease burden - Public Services in India - Private health care sector growth: a retrospective & road ahead–- Pharmaceutical, Biotechnology - Health Insurance- Financing and delivery of health services: Issues & Challenges.

UNIT II

MEDICAL TOURISM

9

Concept, typology Genesis and growth of Medical Tourism - benefits of medical tourism, Factors responsible for growth of health and medical tourism. Medical Tourism Business- Global medical tourism scenario, Stakeholders, countries promoting medical tourism – Health and Medical Tourism markets at global level.

UNIT III

MEDICAL TOURISM PRODUCT AND PACKAGE

9

Factors and Steps for designing product and tour package, development, issues and considerations, Approvals and formalities, Pre-tour arrangements, tour operations and post- tour management, Health Insurance, Claiming Health Insurance.

UNIT IV

LEGAL ASPECTS OF MEDICAL TOURISM

9

Certification and Accreditation in health and medical tourism, Ethical, legal, economic and environmental issues in health and medical tourism. An Introduction to National Accreditation Board for Hospitals & Healthcare (NABH) and Joint Commission International (JCI).

UNIT V

MEDICAL TOURISM IN INDIA

9

Centres/Destinations, Current and futuristic trends, Potentials, Issues and Challenges, Trouncing the challenges, Government Support.

TOTAL: 45 PERIODS

COURSE OUTCOME:
• The students will have an overview of contemporary tourism practices and global perspectives.

REFERENCES:
1. MilicaZ. Bookman Karla R. Bookman, Medical Tourism in developing countries, palgrave Macmillan tm 2007.
2. Raj Pruthi, Medical Tourism in India , Arise publishers & Distributors, 2006
3. RNCOS, Opportunities in Medical Tourism in India(2007), RNCOS E-Services Pvt. Ltd., 2006.
4. Michael D. Horomitz Jeffrey A. Rosensweig, Medical Tourism – Health Care in The global economy (Trends), American College of Physician Executive, 2007.
5. Sonali Kulkarni, Medical Tourism in India, Book Enclave, 2008.
6. Glenn Cohen, Patients with Passports: Medical Tourism, Law, and Ethics, Oxford University Press, 2015.

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