BA5072 Syllabus - Real Estate Marketing And Management - 2017 Regulation Anna University

BA5072 Syllabus - Real Estate Marketing And Management - 2017 Regulation Anna University

BA5072

REAL ESTATE MARKETING AND MANAGEMENT

 L T P C
3003

OBJECTIVE:
• To provide the participants with a good knowledge on real estate marketing and management.

UNIT I

CONCEPT

9
Fundamental concepts and techniques involved in real estate development process- Role of various organizations - CREDAI- BAI etc.

UNIT II

EVENTS AND PRE-PROJECT STUDIES

9
Modeling sequential events in real estate development process - Site evaluation - Land procurement - Development Team assembly - Market study.

UNIT III

DEVELOPMENT PLANNING & APPROVAL PROCESS

9
Identifying technical inputs required, planning objectives, front end clearances from various authorities, timing of the project and scheduling.

UNIT IV

CONSTRUCTION AND PROJECT MANAGEMENT

9
Identifying the elements of infrastructure and the resource mobilization, disaggregating the project components, mobilizing the human and fiscal resources procuring and storing materials.

UNIT V

PROJECT MARKETING & HANDING OVER

9
Over of the completed project- Communication tools required for presenting the project -In house sales promotion -Franchisee system -Joint venture and sharing issues - Procedure and laws relating to transfer of completed project.

TOTAL: 45 PERIODS

OUTCOMES: On successful completion of the course, students will be able to
• Explain the fundamental concepts and techniques involved in real estate development process.
• Explain the procedure and laws relating to transfer of completed project.
• Identify the fiscal resources procuring and storing materials process.

REFERENCES:
1. Gerald R. Cortesi, “Mastering real estate principles” (2001); Dearborn Trade Publising, New York, USA.
2. Fillmore W Galaty, “Modern real estate practice” (2002); Dearborn Trade publishing, New York, USA
3. Tanya Davis, “Real estate developer’s handbook” (2007), Atlantic pub company, Ocala, USA.
4. Mike E. Miles, “Real estate development - Principles & process 3rd edition” (2000); Urban Land Institute, ULI, Washington DC.
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